Absolutely! The things that SEO(search engine optomization) are looking for, are the same things that the users want to see.
A good looking website, with Good Content, with an easy to use interface, that loads quickly and gets to the information they need quickly.
SEO is all about making your website more attractive to search engines.
One of my Favorite Blogs on SEO is SEOBuddy They have tons of information on the why and how of Search Engine Optimization.